[Chinese shoes Network - Shoes World GUIDE] was founded in the 70s of last century, the Nike company, today 40 years later it seems, no longer a simple sense of brand sports shoes, but a close up Half a century of business legend. Than the prior success, so many people even more amazing, I'm afraid this hook marker is still in a variety of new ways, continue to extend, the interpretation of the previous legend.
Nike is the predecessor of the Blue Ribbon shoe company founded in 1964. In 1972, Blue Ribbon officially renamed Nike. In 1975, in order to reduce production costs, Nike Japan's production lines to lower labor costs in Korea and Taiwan, and later expanded to Indonesia and mainland China; 10 years, the rapid rise in the United States, the annual turnover of the mid-1980s, Nike more than 3.7 billion US dollars, occupying more than half of the US athletic footwear market; in 1999, Nike sales have reached $ 9.5 billion, into the "Fortune" 500 ranks, exceeding the original industry leader with brands Adidas, Reebok, was nearly 20 years as the world's successful consumer goods companies. In 2006, Nike's global sales of $ 15 billion step onto the stage, and in 2011, expected to reach $ 23 billion. Performance and brand influence behind the frenzied growth, in the end what hidden mystery?
First, the "dumbbell" enterprise operation mode
Nike's success of course are many, but the most talked about is its "asset light" business model, almost from the beginning, Nike chose to lower profits, "production processes" outsourced. Thus, not only can freely choose foundries to ensure the lowest production costs, more will have all the energy used in product development and marketing top. This business model, now seems there is nothing puzzling mystery, but at the time, is undoubtedly an unprecedented innovation. Now a lot of shoes and apparel companies follow Nike's "dumbbell" business model to outsource production, but "if y ou want to start a business it's a virtual business must have its own characteristics of the place, so have their own advantages, the advantage in this premise next, can quickly set critical resource, showcased their brand appeal, whether you are on a wealth of knowledge, is exclusive resources worth mentioning, the enterprise itself must have a core basis, companies must have the ability to make their own dominant position in order to effectively implement virtual operation. "
It is said that the enterprise was first established, the founder of the Bill & middot; Mr. Bowerman inspiration from his wife's waffles pan, and ultimately design a new sports shoe soles. Today, Nike's product design office is still called the "Innovation Kitchen" (Innovation Kitchen). Innovation Kitchen to most of the visiting guests, even the most Nike employees are restricted, company with a tone of banter in the nameplate on the door, wrote: "Kitchen powerhouse, No Admittance." In this work center with sports shoes as a think-tank, the designers find inspiration from all areas, from the Irish-style building, the arc line on Stradivari violin family made, all-encompassing . Office of the side show of the wall Nike has produced each pair of Jordan basketball shoes (AirJordan), while in the workplace is filled with new sports shoe design drawings.
Since 1995, Nike has come up with $ 50 million per year as a technology research and product development costs, from multiple angles biomechanics, engineering, industrial design, chemistry, physiology and other product research. The company also set up a research committee and the customer committees, hire coaches, athletes, equipment operators, podiatrist and cosmetic doctors, jointly review the various designs, materials, in order to improve the design of sports shoes based on ergonomics. Nike also through acquisition strategy to acquire some new technologies, such as the US company Tetra (Tetra) cheap jordans for sale , the company specializes in the manufacture of air bag material, those using the technology vibration series of sports shoes to Nike to create in the 1980s brilliant critical.
Nike hundreds of researchers, specializing in research work, many of whom have a doctoral degree in biomechanics, experimental physiology, engineering, industrial design, chemistry and various related fields. The company also established a Research Committee and the customer committees, including coaches, athletes, equipment, management personnel and even podiatrists and orthopedic doctor, they meet regularly with the company, the audit of various designs, materials, and thus propose amendments objective. More sophisticated activities such as: the human body motion analysis of high-speed photography, athletes treadmill analysis of the situation, there are plans to make more than 300 athletes, Nike experiments, as well as testing and development of new running shoes and running shoes and improve existing material. Nike for product research, development and testing costs per year are impressive aspect of why the presence of ordinary shoes and Nike shoes essential difference, which is the root cause.
Nike's R & D system is not merely a purely technical job. Or, it can be used to flaunt the commercial gimmick. Nike R & D has always maintained a principle, "We spent a lot of effort in research and development technology, because the bad products are absolutely unable to cause an emotional commitment." Founder Knight said, "If sold merchandise are not honest, you know sooner or later."
In addition, Nike's product styles, different prices, are not the same purpose, to attract a wide variety of consumers. All consumer groups, whether it is ordinary sports enthusiasts, or professional athletes, have such an understanding: Nike running shoes offer variety is the most complete. Therefore, this extreme portfolio strategy has received very good results, Cheap air jordans for sale which for the Nike company establish a good image in the ranks of the rapid development of running shoes.
The most noteworthy is that, for Nike, product design and development is not to cater to consumers, but to guide. Because consumers will never know, what will be the future of the shoes function, therefore, continue to develop the design of new products is the most important.
Second, unambiguous brand personality
"Sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. This has the distinct characteristics of the corporate culture - the traditional concept of anti-corporate image, by company founder Philip & middot; Knight founded.
The inception of Nike, Adidas in the US athletic footwear market will undoubtedly dominate. Nike's management is not strict, but must break the strong belief Adidas entire team together. The company's marketing staff, said: "We will be able to judge instinctively, what is Nike's done, what Nike do not do." Since the Adidas belong to the Orthodox, Nike can be very great importance to recognize those who hated Orthodoxy Athletes, such as Steve Prescott Ting Fang scoffed federation of amateur athletes; "love arguing," the Yi Lei & middot; Nastase, the tennis world is a creepy character. These anti-traditional athletes funded after Nike, Nike company challenging orthodoxy, progressive dynamic image.
Excellent brand will find a natural symbol of the brand grow in the interpretation of personalized products up another object itself can not be expressed. Knight believes that teenagers imitate ability, extremely sensitive to the brand, the star character wearing often becomes the object of imitation, so just try to make the most charismatic athletes wear Nike, it will be able to attract a large number of people to imitate the country . Was the greatest world-class stars, red man Nike Jordan excellent grasp of the unique eth cheap jordan shoes for men os, that is perfect and vibrant style of work. Nike by sponsoring the "first night", but also become the ten million who love sports idol.
United States, "Daily Variety" Edit Charlie & middot; Kunis said: "Nike's brand identity and linked to business performance and achieved great success These results not only reflected in the sneakers, but also in many others. aspects, such as the sports superstar marriage, shaping vibrant motion image. In fact, every company should ask yourself, your brand promise to consumers is how the emotion. "Nike sparing no effort in the celebrity endorsements. "Good ideas are not abused star, but good use. Do not let the stars become the product of the props, but to become the incarnation of the spirit and the flesh and blood of the spokesperson of the brand. This is a world brand star victorious use of the road is not bad." Nike NOW is the effective use of a variety of world sports stars, only it is not overwhelmed by shining stars, but let the stars shine forever brand.
Third, pay attention to advertising strategy to communicate
Although the early Nike ad focuses on the technical superiority of its products, but with Nike will look to invest in the wider general consumer population from the professional arena, the "communication effectiveness" has become the true significance of advertising.
1986, Nike is in a propaganda inflatable insole ads, breaking the usual way: in the new melody for "hippies" of the famous famous Beatles song "Revolution" rebel figure, the group dressed Nike products Americans are intoxicated to carry out fitness training, ...... the ad accurately meet the winds of change emerging era of fitness and fashion, refreshing.
Nike's advertising very successful political reform, the first reflecting the rapid growth of the company's market share: more than Reebok became the new overlord of the US athletic footwear market. Nike's long-term rivals like Nike have the s cheap jordans for sale mens ame emphasis on communication style rather than product features, but Nike product style and benefits have been accounted for in the minds of consumers unshakable position.
advertising Reform has earned the market and consumers, more importantly, Nike's transformation, gradually mastered the art of advertising communication, to form their own unique advertising ideas and strategies - be dedicated to communication, rather than sales demand . This strategy and the majority of US company's advertising strategy is different.
Nike to expand the first breakthrough in the youth market, consumers in this market there are some common characteristics: love of sports, hero worship, Starchaser strong sense of hope that the subject of attention, thinking, active, imaginative and full dream. For this feature young consumers, Nike and Jordan and some other famous have been, the subject of popular sports stars signing, so that they become brilliant film Nike commercial communication "hero."
Many people believe that Nike commercial communication technique is the "star offensive" plus different picture, plot. But that is not the case, played a fundamental role in the communication form but not content, is carried out in the advertising heart to heart dialogue with consumers. Nike advertising communication has thus allow consumers to have a strong resonance effect. When Nike consumer groups for sports enthusiasts, their communication content pains to pass such information to the public audiovisual; Nike sports world like you are "experts," we all know what happened in the sports world. So Nike ad film show is a real objective of the sports world.
Nike ad in the women's market is even more imaginative, magical. Nike than Reebok late into the female market, in part because the Nike Air technology revolution think its advertising theme is for men, and if it was in turn attract women, then the men's market is bound to hurt growth.
W cheap jordans online hen Nike in the youth market and a firm foothold male market instead concentrate their firepower to attack the female market. Planners creative programs using self-examination, Ms. Janet Charlotte way to understand the inner world of women, with women and women's "dialogue" as the primary means of communication. Advertising works using a strong contrast of black and white picture on the background highlights are intertwined with one word "no", ad text, full of affection, meaningful tone soft but filled with a touching concern and hope:
In your life, people always think you can not do this or that. In your life, people always say that you are not good enough is not enough robust enough talent, they say you will not do the physical height and weight No no, do not make a difference. They always say you can not, your life, they will be thousands of times quickly and firmly say you can not, unless you prove your line.
Ads are posted on the women's favorite lifestyle magazine. Ad text is not like a sporting goods sales demands, more like a female heart confession, advertising reflects the true characteristics of Nike ads: communication, rather than a stimulus. This ad was a great success, Nike women's market sales growth faster than the male market. The late 1980s, the women's market, Nike, Reebok's far less than the state, a fundamental change has occurred.
essence of advertising is to use creative play and moving, rather than self-confession. Nike shoe company by a simple dominant growth for the industry, from the little-known today renowned the world over, Nike marketing communications dedicated work are great.
Fourth, the "synergy matrix" management
Nike has been vigorously expanding product line, and added a new sub-brand. Nike basketball shoes original main commodity-based, and later launched golf supplies series, and Tiger Woods as a spokesperson, while strengthening the promotion of soccer shoes to meet the Cheap air jordan 12 ovo football population increase. Nike has acquired advanced casual shoes brand COLEHAAN, hockey brand BAUER, first name brand sports shoes CONVERSE and slippery board brand HURLY, and let alone the brand-name business, and achieved good results.
Nike achievements in sports marketing is unquestionable, but Nike marketing has never stopped questioning. Nike also had to have a few comments to consider: First, with the expansion of the brand, Nike brand is no longer "cool"; the second is spending billions of dollars at every turn Nike style in marketing, exposed the vulnerability of marketing management; Third, Nike in emerging markets, marketing localization is not enough, the marketing is not ideal.
Public company As a publicly traded stock, the growth is always pressure, Wall Street only concerned about your future growth come from. Nike's chairman and chief executive officer Mike & middot; Parker (MarkParker) confident: Nike is now facing unprecedented opportunities for development, we have the insight on consumer products into advantage the unique ability, which is becoming Nike important causes of global industry leaders.
Parker's confidence comes from Nike's marketing organizational change. Nike brand president Charlie Denson announced that Nike will be marketing organization and management changes to strengthen the core of the Nike brand and products in emerging markets and consumer segments linked. The implementation of this change, so that the Nike brand innovation as the support from a product-driven business model, and gradually transformed into the form of a consumer-focused organization, through the key market segments worldwide category management, cost-effective rapid growth. Charlie Denson believe that this is a consumer era in power, any company must shift to consumer-centric. This consumer-centric model has begun to play a role, such as in the Nike store now has Nike + iPod sales mix to meet the fashio Retro jordans for sale n-conscious young consumers.
Nike strengthened to this end four regional operations center, newly established five core products operations center, four regional operations centers are: the United States, Europe, Asia-Pacific, Middle East and Africa, the five core product operations centers are: running sports, football, basketball, men's training, women health. This is a matrix-style management, the goal is to enterprise resources to critical areas, the core product focus, to seize the largest market business opportunities. Different from traditional matrix management, the key is to realize cross-regional, cross-sector collaboration. In fact, Nike has a successful experience, it is the use of this synergistic matrix management approach, Nike set up a special team, soccer equipment company will market turnover expanded from $ 40 million in 1994 to today $ 1.5 billion. CharlieDenson said: In this way, we can better serve the athletes, better deepen ties with consumers to better expand our market share and achieve profitable growth, enhance our global competitiveness. For example, China's basketball market, to develop synergies by the Asia Pacific operations center and global basketball operations center.
In the co-production partner, Nike has taken such a pattern: Nike has a "production partner" three strategies, namely the collaborators were treated differently according to the relationship between distance, is more conducive to the company's main products Nike production. The first is the development partner. They manage marketing produce Nike's newest and most expensive "product endorsement", can bear higher production costs. The number of products these companies produce less, they are usually together with Nike to develop products, and carry out joint investments in new technology. Followed by large-scale producers. They staggering scale production of 10,000 to 10,000 products every day, and developed partners w cheap foamposites ill produce 10,000 to 10,000 products. They generally produce a specific type of shoes such as basketball shoes, and is vertically integrated. Nike does not develop products with them, because each company may have to a buyer other production, in order to keep their size. Once again, the development partners. These are the most attractive because of their low labor costs, widespread distribution of assembly locations. These companies are dedicated to the production of Nike, Nike has a strong "guidance" plans to develop into a higher level of their suppliers. To assist in the development of resources and developed partners, Nike and strive to connect the two sides. Developed partners by providing training to some of their own labor-intensive activities transferred to these units to help developing partners.
Mr. Zhang Ruimin has said he most wanted to ask Mr. Welch is the question:? How the big companies smaller now personally led by Mr. Zhang Ruimin, Haier ongoing large-scale organizational change, and change quite Nike similar to the core of it is synergistic matrix. Perhaps confirms the old saying: Great minds think alike.
Turner & middot; Section Snipes summed up two important questions: First, the company should be from the customer's perspective to understand their brand image. If consumers think there is a difference between the company's brand and products, it shows that the company's brand image management bias occurred. Second, the customer the impression that the company's brand features must continue to be enhanced. This work has to be done every day, not one week once, nor do when sales decline. If the company can not always make customer satisfaction, and even exceed their expectations, then the brand will never become a famous brand, can not, as Coca-Cola, Disney, McDonald's long-suppressed decay calendar that has become the dozens of brands, although These brands also have had ups and downs. In fact, t Retro jordans for sale he brand is like a person, only its core values ??and beliefs remain unchanged forever, before self-achievement. The so-called brand must be "sustained success, creativity and pioneering high intensity, resulting in a significant impact on the lifestyle of the public, while other companies may become the object of study." (Chinese shoes Network - the most authoritative and most professional shoe Information Centre, shoes World Tribune microblogging)Nike Free Flyknit new color display 2013-12-08 23:31:34
Nike Free Flyknit the Nike Free Nike Flyknit laws of nature dynamic and fit skin sensing technology combined. Most attached both spiritual and popular technology to create, to bring comfort to runners as if barefoot-like running. The launch multiple new color, it is amazing, bright colors and perfect foot feeling, so that runners are not hard to find reasons to choose it. Let's enjoy these new color.
Perhaps because of all red colors are more reasons for the market, a Jordan Brand recently exposed the network to build a new Air Jordan 13, overwhelmed the designers create the overall use of pure red, black carbon plate using only color contrast , while high-quality leather is allowed to highly textured. Write the shoes currently available information leaked, but the view from the table playing cards may well be domestic Reviewed "channel Emperor," the blueprint matter, the shoes and interested friends may wish to focus our follow-up report it.
theft Nike KD 8 prisoners had been arrested 2015-05-31 13:03:41
NBA Finals will open play next week, but it also indicates that this season, the final curtain is about to fall, the major brands have resorted to every effort to build its newest spokesperson boots, early exposure, although the Nike KD 8 many sneaker Tucao, but its birth is not changed. Recently, a staff of two New York JFK airport, by virtue of his position, stole 12 pairs of Nike KD 8, and tried to sell through the network, and the network was first exposed Nike KD 8 photo is from the first two of these, Currently the two have been resisting arrest, will face charges.
Nike SB Project BA new colors now available 2014-05-06 22:48:14
XuanZhou Brian Anderson from the skateboard design skateboard shoes Nike SB Project BA & nbsp; recently sold a new color, green suede upper with a white midsole and black Swoosh embellishment, Lunarlon cushioning provides comfortable foot feeling, now the shoes have been designated shops for sale, like a friend can pay attention.To go along with the ??White?? Jordan Shine pair colorway, Jordan Brand will release a similar colored Jordan Shine pair that is dressed in a ??Pure Platinum?? makeup.
Advertisment This pair is dressed in a Pure Platinum, White and Vachetta Tan color scheme. Featuring a premium Pure Platinum base upper that is detailed with a woven leather base finished with Vachetta Tan wrapping hitting the inner liner, insoles, inside of the laces.
The Jordan Shine ??Pure Platinum?? will also be limited to 500 pairs that includes a numbered inside of the tongue.
Look for the Jordan Shine ??Pure Platinum?? to release on Saturday, September 27 in limited quantities at select Jordan Brand retailers, including Flight 23 at Footaction.
Pure Platinum/Pure Platinum-Vachetta Tan-White
September 27, 2014
The Air Jordan 12 ??Flu Game?? is another Air Jordan 12 colorway that will be releasing in 2016, along side the Air Jordan 12 ??French Blue?? and other Retro/OG Air Jordan 12 colorways.
Advertisment One of the more iconic Air Jordan 12 releases is the ??Flu Game?? edition, which was worn by Michael Jordan during Game 5 of the 1997 NBA Finals against the Utah Jazz. His Airness put up 38-points all while suffering a flu-like symptoms.
The Air Jordan 12 ??Flu Game?? was originally released back in 1997, then later retro??d in 2003, followed by another re-release in 2009. However, the 2009 pair didn??t meet ??OG?? standards as they were built with a nubuck upper that included detailing on the heel as a nod to the year and points Michael Jordan scored that day.
Now they??re finally set to return as a remastered version for 2016 and will release just like they did when they were OGs. The shoe features a full Black-based upper with Varsity Red accents throughout.
Air Jordan 12 Flu Game 2016 Release Date
Check out the additional images below and look for the Air Jordan 12 ??Flu Game?? to make its retro debut on May 28th, 2016 at select Jordan Brand retail stores. The retail price tag is set at $190 USD.
Air Jordan 12 ??Flu Game??
May 28, 2016
RELATED: Air Jordan Release Dates
UPDATE: Check out these exclusive detailed on-feet images of the highly anticipated Air Jordan 12 ??Flu Game?? that retros tomorrow, May 28th. Images courtesy of @LapstoneandHammer.
UPDATE: Finish Line will be one of many retailers carrying the Air Jordan 12 ??Flu Game?? release that debuts on May 28th. Check out the latest images below.
UPDATE: Get a detailed look at the remastered ??Flu Game?? Air Jordan 12s.
UPDATE: More detailed images via @us11hustla of the highly anticipated Air Jordan 12 ??Flu Game?? that retros on May 28th.
UPDATE: Check out the latest beauty shots of the Air Jordan 12 Retro ??Flu Game?? below.
UPDATE: Here is a detailed look at the remastered 2016 Air Jordan 12 ??Flu Game?? that will be debuting on May 28th.
UPDATE: We now have a first look at the men??s Air Jordan 12 Retro ??Flu Game?? release that is set to debut on May 28th. Stay tuned for detailed images coming soon.
UPDATE: Here is a first look in kids sizes via @realchickenwop of the ??Flu Game?? Air Jordan 12, along side two other upcoming Air Jordan 12 releases for 2016. Keep it locked for more info.
(Below are not the 2016 images)
Flyknit Racer looks white friend finally a dream come true, the upcoming Nike white version of Flyknit Racer in the spring of next year, though not strictly "Triple White", but also very similar! Shoes will undoubtedly become a hot demand style, the use of all white Flyknit uppers, with the same color brand logo and shoelaces, more "Sail", white ornament, bottom showing. In the end, the black outsole is used to complete the whole design.
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ASICS Tiger introduces GEL-DS, TRAINER, OG, New, Balance, Yard, English Series
comments on last article: "ASICS Tiger, GEL-DS TRAINER OG": New, Balance, the British "Yard" series in the circle of sneaker, Adidas EQT series seems to have been tepid state, without any time period is particularly popular, but there has been in continues to release new color or were joint projects. Perhaps because the EQT Adidas series is too low-key appearance, can not hook up the enthusiasm of the people; but perhaps it is because of a low-key and comfortable and practical, EQT series to survive so far. Overwhelmed bring two Adidas EQT unheralded cushion '91 new colorways, pay away low-key route, a in shades of grey combination as a body of the shoe body color, the other a pure blue suede and mesh composed of the shoe body. source: sneakernews
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